This will be a two-part book club with two 90-min zoom sessions taking a deep dive into key lessons from the book:

What’s keeping you from taking risks and innovating in your business?

In THE OPTIMIZER, Saunders asserts that we should celebrate and learn from failures instead of condemning them. The book reveals how innovation, albeit frightening, is necessary in today’s business world. Developing a team of serial optimizers who seek constant incremental improvement can be just the strategy to drive growth and ingenuity within your team. This book’s approach to innovation highlights the importance of managing the emotional hurdles that come when facing change. 

In our highly interactive sessions you will learn these concepts in two sessions straight from the source including lessons from business leaders ranging from the Co-founder of The Motley Fool to a Microsoft executive to a Napa Cult Wine Maker to a Luxury Interior Designer and many more leaders across industries. 

Session 1 - May 18 - 6:00-7:30pm ET: The Backdrop

We will discuss parts 1 & 2 from the book

• How we got here with innovation

  • The history of innovation

  • What keeps innovation from happening?

  • innovations inextricable link with effective leadership.

• The Principles of the Optimizer Mindset

  • Vulnerable

  • Problem Solver

  • Customer Centric

  • Focus on Excellence

Part 2 - May 20 - 6:00-7:30pm ET: How to apply

• Shift the Mindset of Leaders and Team Members

• Enable the Optimizer 

• Empower the Optimizer

• Sustain a culture of Optimization

*You are welcome to stay a little after for a short Q&A session with the author.

We're limiting this to 100 participants. We are offering early bird pricing until April 13th so sign up while the price is low and spots are still available. The $40 (already have the book) and $49 tickets get you access to both sessions as well as a copy of the e-book. The $79 ticket get you access to both sessions as well as a signed copy of the hardcover copy of The Optimizer ($28.99 book value on Amazon without a signature). 

You don’t have to attend both, but we’re not offering individual access.

Haven’t read the book yet? Not necessary. This is an opportunity to take pieces from the book, dive deeper, and apply the most powerful ideas.